Let’s make a few things clear. The reason this song has become the “Rick Roll” for 2012 is the lyrics. No one in their right mind would call someone who gives off such a desperate vibe. You call people and businesses because you want something. You made a conscious decision to select them because they exude confidence.
So forget call me maybe!
Be bold, use actionable terms, be the leader, and for Pete’s sake don’t ever come off sounding like a teen idol.
We all wish we had the child like sense of desire to try something new. The permanence that we apply to our everyday lives is a constant juxtaposition to our days of youth.
This magic slate is a great metaphor for this spirit Scribble, pull back, and begin again. No risk, No consequences; Nothing ventured, Nothing gained.
Back to our harsh reality. A time when everyone is expected to be more than one thing at work and in the home. Shortruncards are the best solution for someone who needs to dip their toe and try something new. Be bold and show that prospect that we have found your passion and these cards represent how much we value quality. In that split second as they appreciate your quality branding, they will associate you and your brand as having earned more time. That is the extra time you will use to help them better understand the problems you solve, with the solution you provide.
Don’t let the green monster interfere with your opportunity for success.
When you and I look at a bar code we see nothing but zebra stripes. We also associate this machine language with things that are not unique. Now I want you to think about that late night infomercial that you watched the other night. You can’t remember the name of the website or that toll free number that rolled off the announcer’s lips like a sonnet. The fact is no matter how many times they repeat the message, we can only remember a limited amount of information.
QR codes (Quick Response) are the new bar codes. Wiki: http://en.wikipedia.org/wiki/QR_code
They are popping up everywhere these days, because they are a great way to share detailed information on a limited amount of space. With the increased adaptation of smartphones, QR codes provide a great opportunity to engage with a specific audience.
72 % of smartphone users indicated that they would be likely to recall an ad with a QR code
ShortRunCards offers QR codes embedded on many of our templates at no additional cost. We can help design your custom cards to include unique codes as well. Here are some great usage ideas:
There are other great uses for QR codes that we will discuss in the coming weeks and months. We appreciate all comments and the sharing of ideas.
Your Personal Brand and QR Codes